MediaShop GmbH

Three Questions for Björn Michelis

What was your starting point?

We come from a world in which Excel was always used for operational and sales management and for financial management. Though this was integrated, it couldn't model the diverse business logic in the way Corporate Planner can, making it easily traceable, transparent, flexible and standardized.

What are your highlights? 

In Corporate Planner we particularly appreciate the integration of several operational budgets within one solution and how easy it is to use. With the web interface, everyone involved can enter their own planning data. What's more, being able to model different scenarios quickly is crucial to our business.

What lessons have you learned?

You should clearly visualize your goals before you begin. What exactly do I want to achieve with the software solution? What should it support me with in particular? You should also allow enough time to implement the solution and get it up and running. And make sure you get all your stakeholders on board and actively promote the new software within the company.

About MediaShop GmbH

MediaShop is one of Europe's leading DRTV (direct response television) providers and the clear market leader in the German-speaking world. We find, develop and distribute innovative problem solvers, focusing on the kitchen, household, fitness, leisure, beauty and wellbeing categories. With our unique omnichannel distribution system, we offer our customers the opportunity to discover the latest and most exciting trends across all media – flexibly, independently and around the clock – and to purchase these through a variety of channels. These include direct response television, e-commerce, social media, wholesale with strong partnerships in the bricks-and-mortar trade, our own shops, direct marketing, print, and international wholesale.